James leads and inspires teams to create excellent health products that make a meaningful difference in people’s everyday lives. He is the Lead Product Manager on the NHS App and over the last couple of years, he has made improvements to secondary care appointment information, enhanced the prescription service as well as integrating new GP clinical systems.He has over 18 years of experience working on digital health products in the NHS, including the NHS website where he led the effort to modularise and syndicate clinically validated content from the NHS website to third-party platforms like Google, Amazon Alexa, and Microsoft Bing.