Statistics vs the individual: Intelligent use of advanced analytics

Statistics and advanced analytics have revolutionized the way we make decisions throughout health and social care: by analyzing large amounts of data, we can uncover patterns, trends, and insights that would be impossible to detect.
However, as useful as statistics and analytics can be, we sometimes struggle to harness the power of data science for the benefit of the individual. In some cases, relying too heavily on statistics can even lead us to make decisions that are harmful or unfair to certain individuals or groups.
At the intersection of impactibility, ethics, and personalised care, we will discuss how data have a role to play in how we think about each person in our population.