James is the cofounder and CEO of SomX, a communications and creative agency for healthcare companies. He also hosts The Healthtech Podcast, which has listeners in >120 countries and is the Editor-In-Chief of Healthtech Pigeon, a newsletter and podcast that rounds up the sector's news. He is an anaesthetist by training, has held roles in leadership, management and innovation at NHS England, Health Education England and the British Medical Journal and previously directed two healthtech accelerators. He has degrees in medicine, biomedical sciences and education and is a guest lecturer at academic institutions worldwide.